0704-883-0675     |      dataprojectng@gmail.com

A Critical Analysis of the Impact of Social Media Analytics on Business Strategy: A Study of Retail Businesses in Gombe State

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style:
  • Recommended for :
  • NGN 5000

Background of the Study

Social media analytics has become a powerful tool for businesses to understand consumer behavior, trends, and engagement patterns. Retail businesses, in particular, can leverage social media data to refine their business strategies, enhance customer experiences, and drive sales growth (Johnson & Murphy, 2024). This study will critically analyze the impact of social media analytics on business strategy, focusing on retail businesses in Gombe State and how they use these insights to make strategic decisions.

Statement of the Problem

While many retail businesses in Gombe State use social media platforms for marketing and customer interaction, the effective use of social media analytics to inform strategic decisions may be underdeveloped. The study will explore how retail businesses can better utilize social media data to shape their business strategies and remain competitive.

Objectives of the Study

  1. To analyze how retail businesses in Gombe State use social media analytics to inform business strategies.
  2. To evaluate the impact of social media analytics on business performance, including customer engagement and sales.
  3. To identify challenges and opportunities for retail businesses in using social media data for strategic decision-making.

Research Questions

  1. How do retail businesses in Gombe State utilize social media analytics to inform business strategy?
  2. What impact do social media analytics have on business performance, such as sales and customer engagement?
  3. What challenges do retail businesses face in integrating social media analytics into their business strategies?

Research Hypotheses

  1. Social media analytics significantly improves decision-making and business performance in retail businesses in Gombe State.
  2. Retail businesses in Gombe State face challenges in analyzing social media data effectively due to lack of expertise, tools, and data overload.
  3. Social media analytics enables retail businesses to enhance customer engagement and drive sales growth.

Scope and Limitations of the Study

This study will focus on retail businesses in Gombe State that actively use social media for marketing. Limitations include potential variability in the use of analytics tools and differences in the maturity of social media strategies across businesses.

Definitions of Terms

Social Media Analytics: The process of collecting, analyzing, and interpreting data from social media platforms to understand consumer behavior and trends.
Business Strategy: A plan of action designed to achieve long-term business objectives and competitive advantage.
Customer Engagement: The interaction between a business and its customers, often facilitated through digital channels.





Related Project Materials

FACTORS RESPONSIBLE FOR THE STIGMATIZATION OF MENTALLY CHALLENGED INDIVIDUALS AMONG RESIDENTS IN EKPOMA ESAN WEST LGA EDO STATE

​​​​​​​BACKGROUND OF THE STUDY

Mental health and behavioural disorders constitute about 12% of the glob...

Read more
ASSESSMENT OF AWARENESS AND PRACTICE FOR PROMOTION OF MENTAL HEALTH AMONG STUDENTS

    1. Background of the study

According to the WHO definition (2...

Read more
THE ROLE OF LEADERSHIP STYLES IN CONFLICT RESOLUTION

THE ROLE OF LEADERSHIP STYLES IN CONFLICT RESOLUTION

This study explores the role of l...

Read more
TENSE ERRORS IN ENGLISH ESSAYS OF SECONDARY SCHOOL STUDENTS

ABSTRACT

This Research Work focused on the tense errors in the English essays of Secondary Schools Students. The researc...

Read more
Cost Accounting Challenges in Cooperative Societies in Bassa Local Government Area

Background of the Study

Cooperative societies play an important role in promoting economic development at the grassroots level by providi...

Read more
CORRUPTION AS A THREAT TO SUSTAINABLE ECONOMIC DEVELOPMENT IN NIGERIA

ABSTRACT

This study used a survey design to examine the  corruption in Nigeria: as a thr...

Read more
The Role of External Auditors in Enhancing Financial Reporting in Soba Local Government Area

Background of the Study

External auditors play an important role in ensuring the accuracy and reliability of financial r...

Read more
The Effect of Nurses’ Workload on Patient Outcomes in Cardiac Wards in Ebonyi State University Teaching Hospital

Background of the Study

Nurses play a crucial role in patient care, particularly in specialized units...

Read more
THE IMPACT OF DIGITAL TRANSFORMATION ON VOCATIONAL TRAINING METHODOLOGIES

ABSTRACT: This study explores the impact of digital transformation on vocational training methodologies, focusing on how technological advance...

Read more
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON CUSTOMER’S LOYALTY

Background Of The Study

Organisations have a greater ability today to establish, nurture, and sustain l...

Read more
Share this page with your friends




whatsapp